What is Firstandsecond™?
Firstandsecond™ is one of the biggest retail brands in the book industry. It provides access to more than one million books, making it the world's largest selection of books at one stop.

What is a Firstandsecond™ retail store?
The Firstandsecond™ store will typically have a unique ambience. A comfortable reading area, soft music, storytelling for kids and a careful selection of all-time and current bestsellers where customers can come and physically browse through a collection of books. These stores aim to bring comfort, convenience, coffee and a comprehensive selection to the world of booklovers.

Besides, these stores will allow customers to order books unavailable in the bookstore through an in-store website,  to be delivered home or to be picked up from the store. The value promise that a Firstandsecond™ store holds is that no customer will ever go back without finding the book he wants. A customer will either walk out with  the book in his hand or with an order number and an assured delivery date.

Who owns the Firstandsecond™ brand?
The Firstandsecond™ brand is owned by First & Second e.Com Pvt. Ltd. , part of Duncan and MacNeill Ltd, headquartered in the UK.

What is Firstandsecond Retail Partnering System?
Our Retail Partnering System is built on the premise that the company can be successful only if our partners are successful first. We believe in a partnering relationship with our owner/ operators, suppliers and employees.  Success for Firstandsecond flows from the success of its business partners.

What we are looking for?
Firstandsecond is looking for qualified individuals to become Retail Partners in Indian and International Markets.

Our selection of prospective candidates is based on an assessment of overall business experience and personal qualifications. We look for individuals with  “common business sense”, a demonstrated ability to effectively lead and develop people, and a history of previous success in business and life endeavors.

We are very particular about our Retail Partners because they make Firstandsecond successful by focusing on customer satisfaction.

What can Firstandsecond offer you?

• A chance to run your own business without being alone. You will be supported by the Firstandsecond System.

• Support in the areas of operations, training, advertising, marketing, real estate, purchasing, use of internet technology and computer equipment.
• Personal satisfaction both as an owner/operator and as a member of the Firstandsecond nationwide organization.
• Personal growth and business knowledge from Firstandsecond’s extensive training.

What qualifications does Firstandsecond seek in its potential Retail Partners?
The following qualifications, among others, are essential to be considered for a Firstandsecond franchise:

• Business experience in the market where they are seeking a franchise.
• An entrepreneurial spirit, a strong desire to succeed, work hard, and contribute to a winning team.
• Demonstrated personal integrity with emphasis on interpersonal skills.

• A willingness to participate in a comprehensive training program and become proficient in all aspects of operating a Firstandsecond bookselling business.

• A willingness to personally devote full-time efforts to the day-to-day operations of a Firstandsecond bookstore business.
• A history of success and the ability to work well within a franchising organization.
• Sound Financial resources. Ability to manage finances.

How much will a Firstandsecond franchise cost?
Typically, a new bookstore’s cost will range from Rs 10 to 12 Lakhs. The size of the bookstore facility, area of the country, pre-opening expenses, inventory, computers, signage, and style of decor and landscaping will affect the cost of an individual store. These are costs which will be paid directly to suppliers. In addition, at the time of opening, a franchise fee and a royalty every year.

Will Firstandsecond finance any part of the cost of the franchise?
No. Firstandsecond does not provide any part of the financing. Any additional investment may be financed through a bank.

What is the availability of opportunities in my city?
The availability of franchises in specific geographic areas in India or Internationally, for which you may have an interest, will have to be discussed on an individual basis with Firstandsecond’s Retail Partnering personnel.

How much money will I make?
Profitability depends on a number of factors, including sales, location, occupancy and operating costs and the ability of the partner to manage and control the business. Questions related to profit and loss will be discussed during a later stage of the selection process.

What is my next step?
If you are now as excited about this as we are, send us your details. Address your application to The Retail  Product Manager, First & Second e.com (P) Ltd, F-26/4, Okhla Industrial Area, Phase II, New Delhi 110020.

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